Social Media usage has exploded over the past 2 years into the
world's favourite online past-time, closely followed by shopping. Why?
Because people are inherently social, like to share, and want to do it all quickly and conveniently within close touching distance of the fabric of their busy lives. Ironically, in today's
world 'our time' appears more finite - yet we are more available (24/7 in fact) due to
technology advances.
Social
technologies
have [and will continue to] change the way we consume information, do
business,
and live our lives. Engaging in a 'social mindset' is
really important, because social media is not going away. For some
universities it has already excited and connected them. For other universities it
feels like a spot on the horizon, far from today’s reality. Either way,
universities need to be able to navigate their way successfully through the
web of social platforms, channels and technologies - so that both
marketing and communications are effective and worthwhile. Too many
organisations 'jump onto the bandwagon' of new trends without fully
understanding how best to leverage their power and usefulness.
Integrating with Social Platforms requires a clearly thought out Social Communications Strategy that ties together all the online [and offline] channels - with the School's underlying vision and plans. This should include:
- a co-ordinated brand image to ensure the quality and consistency of your university offering
- a robust and scalable website platform as the foundation to ‘connect’ and integrate to all other channels.
- developing multi-channel, multi-platform, integrated communications. Website, Social Media, Apps (iPhone, iPad, BlackBerry, Android), Email and Print
- activating [and maintaining] Social Media channels (Facebook, Twitter, YouTube, Flickr and LinkedIn) – and getting all your communities collaborating and sharing
Interactive Universities is the UK's leader in university apps, and can create any type of Social Platform App and strategy for your university.
Our experienced team of graphic, interactive and technical designers
have been involved in award winning digital projects, and continue to
inspire with creative and forward thinking ideas. These ideas enable us
to design and develop robust and 'pixel perfect' Social Platform Apps on the following social platforms:
- Twitter
- LinkedIn
- Facebook
- Flickr
- YouTube
- MySpace
- Google