Branding is not something that happens overnight, or by chance. It involves a structured process as well as careful collaboration with key stakeholders (staff, parents, students, governors, trustees, etc).
It is not just about creating colours or a logo – although these are the main things that everyone wants to see. A brand reflects a university's personality, its values, and its aspirations. In a competitive market, your brand can set you apart from your competitors – in terms of trust, confidence, success and above all education.
Interactive Universities believe in a structured process to creating a successful brand/logo, and this ensures that we create the following ‘Brand’ deliverables for every client:
- Brand Vision
- Brand Proposition
- Brand Positioning
- Brand Personality
- Brand Values
We also get involved in benchmarking and market research, and will ensure that your new brand works across all marketing collateral - from website to uniform, signage to business cards, and iPhone apps to advertising.