Search Engine Optimisation (SEO) is the process of optimising a university website to appear in the search results of a search engine like Google, Bing or Yahoo - when users type in specific keywords or phrases. Unlike pay-per-click or other forms of paid search marketing, it does not offer immediate results. There are no guarantees.

Do not let anyone tell you otherwise.

What Interactive Universities can do is help your university website stand the best chance of ranking high in the natural/organic listings - through careful and proven SEO implementation actions.

Every SEO campaign will require some change to the university website being optimised, which will cost both time and money with few guarantees of exactly how much additional traffic the university website will generate. It is also impossible to say with any level of certainty exactly how long a organic search campaign will take to bear fruit - due to the unique indexing algorithms used by the major search engines.

So why choose SEO over other marketing options?

When opting for search engine optimisation, you do so in the knowledge that the results you achieve will typically last longer-term. Unlike pay-per-click which leaves no legacy of your internet presence when the budget has run out, a well executed SEO strategy will provide durable results.

Interactive Universities will ensure every university website created using our TIARC CMS™ platform is developed with SEO in mind. Our team will also advise each university on the best approach for the written content for university website to achieve this.

Full SEO strategy, link building and longer-term SEO implementation is an additional consultancy service we offer (even if we do not develop your university website).